Privacy Policy

Last updated: June 12, 2026

This Privacy Policy describes how Bluebook Benefits (“we,” “us,” or “our”) collects, uses, and shares information when you use our coverage estimator and related services. By using our site you agree to this policy.

1. Information We Collect

We collect information you provide directly, including:

• Name, email address, and phone number
• ZIP code and age bracket
• Beneficiary information you choose to provide
• Device and browser information (user agent, referrer, IP address)
• UTM parameters and session identifiers for analytics

2. How We Use Your Information

We use the information we collect to:

• Connect you with licensed insurance specialists who can provide coverage estimates
• Send you communications you have expressly consented to receive
• Analyze funnel performance and improve our services
• Comply with applicable legal obligations

3. Information Sharing

We share your information with licensed insurance agents and partner companies for the purpose of providing you with coverage options. We do not sell your personal information to unaffiliated third parties for their own marketing purposes without your consent.

4. TCPA & Communications Consent

By submitting your phone number and clicking “Get My Quote,” you expressly consent to receive autodialed, pre-recorded, or artificial voice calls and text messages from us and our partner companies at the number you provided. You may revoke consent at any time by replying STOP.

5. Cookies & Tracking

We use session identifiers stored in memory (not persistent cookies) to track your progress through the estimator. We may also use standard web analytics. No third-party advertising pixels are installed on this site.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes described above or as required by law. You may request deletion by contacting us at the address below.

7. Your Rights / Do Not Sell or Share

Depending on your state of residence, you may have rights to access, correct, or delete your personal information, or to opt out of certain data sharing. To exercise these rights or to opt out of the sale or sharing of your personal information, please contact us at:

Bluebook Benefits
support@bluebook-benefits.com
1309 Coffeen Ave STE 1200, Sheridan, WY 82801

We will respond to verified requests within 45 days.

8. Security

We implement commercially reasonable technical and organizational measures to protect your information from unauthorized access or disclosure.

9. Children

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

10. Governing Law

This Privacy Policy is governed by the laws of the State of Wyoming, without regard to conflict of law principles.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy with a new effective date. Continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions about this Privacy Policy, contact us at support@bluebook-benefits.com.